Work
Partnerships & creator relations in gaming and digital culture
Partnerships manager and founding-team operator with 10+ years building creator programs, brand deals, and live events across gaming, esports, and virtual streaming — in Southeast Asia, North America, and Japan.
I launched FIGHT Esports across Southeast Asia, brought TikTok into SEA gaming, helped launch Galaxy Racer in North America, and ran creator recruitment for AniLive’s VTuber program. Just as often, I build the systems behind the deals — prospect databases, onboarding pipelines, and member records that teams actually run on.
My roots are in events and premium hospitality, where I learned to build genuine relationships and create experiences that bring people together. Today I turn cross-border negotiations into community-first campaigns.
Experience
Career break & relocation to the U.S.
Moved to the U.S. and became a permanent resident. Relaunched my handmade word-magnet brand as Wordy Magnets, and have been building with AI tools — the games and projects below.
Streamer Partnerships Lead
Ran recruitment and onboarding for the AniLive Jumpstart Program — 84 candidate interviews in three months, screening into a 130+ VTuber pipeline across Southeast Asia. Replaced scattered spreadsheets with a Notion system covering the full debut pipeline, and wrote the Streamer Code of Conduct, FAQs, and onboarding tutorials.
Brand Partnerships Manager
Founding team for Galaxy Racer’s North America launch. Built a 600+ company brand prospect database that fed a partnership CRM growing 66% in four months, wrote decks for brands like Sephora, Cash App, and Samsung, and secured Twitch, Discord, and TikTok verification — landing HER Galaxy on Twitch’s front page during TwitchCon weekend.
Freelance Project Manager
Oversaw partnerships across six FIGHT markets and was the main point of contact for TikTok. Led the partnerships team for Gaming Grounds Philippines and secured a Discord partnership to sell Discord Nitro through Wallet Codes.
Project Manager, FIGHT Esports
Headed FIGHT, reporting to the CEO, and grew it from a one-person project into operations across 7 countries. Closed publisher partnerships with Moonton, Tencent, Garena, and NetEase; established TikTok’s first gaming partnership in Southeast Asia and co-produced the #TikTokGGPH Creator Cup (1B+ views). Produced 80+ tournaments, including FIGHT Campus League across 827 campuses.
Membership Manager
Ran membership and marketing for a private club and hotel — the annual renewal campaign, ~20 member events a year, event sponsorship, and the move of member records into an online database.
Earlier: client relations, brand marketing, live-music events, and film production in the Philippines.
Core Expertise
- Strategic Partnerships & BD Brand partnerships, sponsorships, and co-marketing with global game publishers (Garena, Tencent, Moonton, NetEase) and platforms like TikTok and Discord.
- Creator & Community Building and growing communities, onboarding talent, and scaling creator & VTuber ecosystems — including mobile VTuber programs at AniLive.
- Esports & Live Events Produced 80+ tournaments across Southeast Asia, from grassroots community cups to four major offline events, plus the HER Galaxy series in North America.
- Brand Marketing & Ops Campaign strategy, sponsorship proposals, performance tracking, and product marketing for gaming and creator audiences.
Building
A private record of your life, kept like a video-game save file — where you’ve been, what you’ve done, who’s been with you, and a printable guide made out of it. Designed around one rule: count what someone has collected, never what they’re missing. Runs entirely in the browser, so none of the data leaves the device. Free to use, and open to partnerships.
A browser game that walks you through the grocery markets of the countries I’ve actually visited — real local prices, native-script words, and a passport you fill as you go. Built as a learning game rather than a race.
A GeoGuessr-style game built from my own travel photos, with a retro postcard story for each shot.
Featured In
- Esports InsiderFIGHT and Wallet Codes Join Forces with Garena
- PR Newswire AsiaTikTok Partners with FIGHT Esports for the #TikTokGGPH Creator Cup Tournament
- MARKETECH APACFIGHT Esports Teams Up with TikTok for Live Gaming Events Across SEA
- ABS-CBN SportsTikTok Links Up with FIGHT Esports for Creator Cup
- Gamers Change LivesEpisode 15: Women in Games — Creating a Pipeline
- Women in GamesIntroducing the Women in Games Asia Chapter Leadership Team
- Women in Games ExpoWomen in Games Careers & Networking Expo
Get in Touch
Open to partnerships, consulting, and strategic roles — and always up for events, meetups, and collaborations in the gaming and creator space. Drop a note below and it’ll land straight in my inbox.